Coaching Industry

The Science of the Art of Coaching Applied Neuroscience for Coaches Dr. Paul Brown

The Science of The Art of Coaching is a ten month programme designed for Coaches, Organisational Consultants  or Business Leaders who would like to incorporate knowledge from neuroscience and interpersonal neurobiology to enhance their coaching and organisational outcomes.

It is grounded in empirical science and contains within its core the practical application of a framework called Neurobehavioral Modelling (NBM),  which enables Coaches to safely and systematically start to use current knowledge about the brain to inform and underpin their coaching practice. 

Front-loaded with knowledge, the programme becomes increasingly experiential, and ends with tackling some of the more difficult stress-related circumstances of the senior executive life.

The Science of The Art of Coaching took on its present form 4 years ago. Seven cohorts in all have been run in London, Ireland and Singapore. With nearly 100 Alumni now, the last programme finished in early 2017.
Key Learning Outcomes 
1. To gain a working understanding of the brain and how it controls behaviour through its
    cognitive and emotional mechanisms.

2. To apply this in the context of executive coaching and in the development of the
    Coach's repertoire of available skills and knowledge.


  • The brain and how (we think) it works
  • The mind and how it (probably) works
  • Emotion as the mainspring of all action
  • A simple introduction to neurochemistry
  • Regulation and the development of the Self
  • Attachment theory
  • Life patterns that resonate through the executive life
  • Dealing with stress and personal distress
  • Using knowledge about the brain within the framework of Neurobehavioural Modelling (NBM)

3. Understanding how to enquire into the biographical basis of current life behaviour and
    being able to work out how patterns formed from earlier experience go on resonating
    in adult life at work.

4. The neurobiology of stress - Managing patterns of executive disorder and distress:
    understanding their origins and turning them to good account.
For the detailed programme outline please click here.
Award on Completion and Continuous Education Points

Endorsed by the Association for Coaching and Certificates with 78 CPD points are awarded on successful completion of the course.  

An approved ICF CCE Activity - 41.5 units of Core Competencies and 25.75 units of Resource Development 

Who can join?
The course was originally designed for experienced coaches. However previous cohorts have included HR and Talent Professionals, Psychologists, Senior Leaders and CEOs with a special interest in applying knowledge from the fields of Coaching and Neuroscience to their organizations.


For more details please click here to visit the Science of The Art of Coaching event page.

To access brochure and register please click here.

For further details and information on how to register please email Karen at This email address is being protected from spambots. You need JavaScript enabled to view it. or on +852 94747581.

Face-to-Face Teaching Dates:
13 - 14 October 2017
1 - 2 December 2017 
13 - 14 April 2018
8 -  9 June 2018
Time: 9:00am - 5:00pm
Regular Price: HKD 45,000
Super Early Bird: HKD 40,000  (until July 31)
Group Rate: HKD 39,000 (for three or more people who apply and pay together)

*ICF and Association for Coaching Members  - 5% off all fees
* Please see brochure for terms & conditions

Event Properties

Event Date 13-Oct-2017 9:00 am
Event End Date 09-Jun-2018 5:00 pm
Capacity 30
Available place 30
Individual Price ICF and Association for Coaching Members - 5% off all fees
HK$45,000.00 30

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