Coaching Industry

The Science of The Art of Coaching

The Science of The Art of Coaching synthesises the principles of coaching with modern neuroscience.

During this innovative 10-month programme, Dr Paul Brown invites us to explore the brain, how it works, and the essential nature of emotions as the mainspring of motivated behaviour. This gives you as a Coach the capacity to safely and systematically start to use current knowledge about the brain to inform and underpin your coaching practice. 

Front-loaded with knowledge, the programme becomes increasingly experiential, and ends with tackling some of the more difficult stress-related circumstances of the senior executive life.  

The Science of The Art of Coaching took on its present form 4 years ago. Seven cohorts in all have been run in London, Ireland and Singapore. With nearly 100 Alumni now, the last programme finished in early 2017.
How is the programme delivered?
A blend of 8 face-to-face teaching days and monthly webinars spread over a 10 month period using case material for discussion from a brain-based point of view.
Key Learning Outcomes
1.  Feeling confident about how the modern neurosciences are creating a new understanding of brain and behaviour and the nature of that knowledge.        
2.  Starting to acquire the skill of using that knowledge in coaching and in organisational consulting.
3.  Understanding how to enquire into the biographical basis of current life behaviour and being able to work out how patterns formed from earlier experience go on resonating in adult life at work.
4.  Beginning to understand the brain as both the organ of relationship and as the central controller of the way energy is applied to everything in life, including but not limited to executive performance.

Topics Covered
The Science of the Art of Coaching has at its core the practical application of Neurobehavioral Modelling (NBM). As such, it is grounded in empirical science and contains within it a treatment model developed from that science (Neurobehavioural Modelling, NBM) that has been published by McGraw-Hill / Open University Press under the joint authorship of Professor P T Brown and Virginia Brown. 

  • What a Coach needs to know about how the brain works, attachment theory and the nature of the brain as the organ of relationship.
  • Seeing the world through the client’s eyes: biographical enquiry and its use in practice.
  • Neurobehavioural Modeling (NBM) - A systematic and structured way of applying neuroscience in coaching.
  • The neurobiology of stress - Managing patterns of executive disorder and distress:  understanding their origins and turning them to good account.

For the detailed programme outline please click here.
Award on Completion and Continuous Education Points
The Science of the Art of Coaching is endorsed by the Association for Coaching and Certificates with 78 CPD points are awarded on successful completion of the course.  It has also previously been awarded 41.5 hours of Core Competencies and 25.75 hours of Resource Development CCE by ICF, which is currently under review for 2017.

Who can join?
The course was originally designed for experienced coaches. However previous cohorts have included HR and Talent Professionals, Psychologists, Senior Leaders and CEOs with a special interest in applying knowledge from the fields of Coaching and Neuroscience to their organizations.

For further details and information on how to register please email Karen at This email address is being protected from spambots. You need JavaScript enabled to view it. or on +852 94747581

To access brochure, application form and Dr Paul Brown's biography, please click here .

Face-to-Face Teaching Dates:
13 - 14 October 2017
1 - 2 December 2017 
13 - 14 April 2018
8 -  9 June 2018
Time: 9:00am - 5:00pm
Regular Price: HKD 45,000
Super Early Bird: HKD 40,000  
Group Rate: HKD 39,000                              

*Association for Coaching Members - 5% off all fees
* Please see flyer for terms & conditions 

Event Properties

Event Date 13-Oct-2017 9:00 am
Event End Date 09-Jun-2018 5:00 pm
Capacity Unlimited
Individual Price 5% Discount for ICF and Association for Coaching Members

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