Coaching Industry

The Science of the Art of Coaching Applied Neuroscience for Coaches Dr. Paul Brown

'The brain is an extraordinary neuro-chemical factory and the primary organ of relationship. Understanding the brain, gives a Coach both insights into what is happening to a client and a means of explaining to a client why what is being experienced is being experienced’.  

Brain Based Coaching

Over the course of 10-months, Dr. Paul Brown, Clinical and Organisational Psychologist, Executive Coach, Author and Professor of Organisational Neuroscience at the Monarch Business School Switzerland invites us to explore:

• How the brain works;
• How energy is created and directed;
• The emotional bases of motivation;

• How the interpersonal neurobiology of the coaching encounter can be managed in pursuit of coaching goals;
• The neurobiological bases of stress and how stress can be managed epigenetically through perceptual shifts and awareness.

Front-loaded with knowledge, the Science of the Art of Coaching becomes increasingly experiential, and ends with tackling some of the more difficult stress-related circumstances of the senior executive life.

Grounded in empirical science, the programme contains within its core the practical application of a framework called Neurobehavioral Modelling (NBM),  which enables you to safely and systematically start to use current knowledge about the brain to inform and underpin your coaching practice. 

With nearly 100 Alumni, seven cohorts in all have been run in London, Ireland and Singapore. 

Key Learning Outcomes 

1. To gain a working understanding of the brain and how it controls behaviour through its cognitive and emotional mechanisms.

2. To apply this in the context of executive coaching and in the development of the Coach's repertoire of available skills and knowledge.

3. Understanding how to enquire into the biographical basis of current life behaviour and being able to work out how patterns formed from earlier experience go on resonating in adult life at work.

4. The neurobiology of stress - Managing patterns of executive disorder and distress: understanding their origins and turning them to good account.

 How is the programme delivered ? 
• Four blocks of 2-day face-to-face teaching events. 
• Monthly webinars spread over a 10 month period using case material for discussion from a brain-based point of view.

Dates for face-to-face teaching events in Hong Kong
13 - 14 October 2017 
1 - 2 December 2017 
13 - 14 April 2018
8 -  9 June 2018

Fee: HKD 45,000
Early Bird: HKD 42,800  (until August 31)
Group Rate: HKD 39,000
(for three or more people who apply and pay together)

*DISCOUNTS (not valid via eventbrite):
ICF Members and Association for Coaching Members  - 5% off all fees
Attendees of Dr. Paul Brown’s Seminar at Metta on the 14th of June HKD$40,000

For the detailed programme outline please click here

Award on Completion and Continuous Education Points
Endorsed by the Association for Coaching and Certificates with 78 CPD points are awarded on successful completion of the course.  

An approved ICF CCE Activity - 41.5 units of Core Competencies and 25.75 units of Resource Development
For more details please click here to visit the Science of The Art of Coaching event page. 

To access brochure and register please click here

For further details and information on how to register please email Karen at This email address is being protected from spambots. You need JavaScript enabled to view it. or on +852 94747581.


Event Properties

Event Date 13-Oct-2017 9:00 am
Event End Date 14-Oct-2017 5:00 pm
Capacity 30
Available place 30
Individual Price ICF and Association for Coaching Members - 5% off all fees
HK$45,000.00 30

Share this event:


HKICC serves professional coaches, those who use coaching as part of their job, or anyone who is interested in becoming a coach or learning about coaching. HKICC has around 170 members and there are over 800 subscribers on our mailing list.

Stay Connected

Give us your email, we'll give you a whole lot of awesome coaching news. Not spam.
Copyright © 2016 Hong Kong International Coaching Community. All Rights Reserved