Linda Sim

Linda Sim
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Coach Profile

Linda is an Associate Certified Coach (ACC) with the International Coach Federation (ICF), an Accredited Coach with the Institute of Executive Coaching and Leadership (IECL) and a Committee Member of the Hong Kong International Coaching Community (HKICC) in the role of VP Membership. She is accredited in Heartstyles Character Development Tool.

Linda established Strive Consulting as her passion is to help individuals grow and improve, reach their potential, identify goals and achieve their desired performance outcomes. She has 25 years’ experience in coaching and training in Sales, eBusiness and Loyalty across sectors including teaching, charities, hospitality and aviation.

Prior to becoming an executive & business coach Linda worked with Cathay Pacific Airways for 20 years, both in the UK and in Hong Kong. For the last quarter of this tenure Linda engaged with, and helped top executives from Managing Directors to CEOs improve their leadership skills and achieve their required results. This experience enabled Linda to gain insight into the many challenges facing senior executives in the current global climate.

During her earlier career Linda developed and delivered training for new recruits, using her skills to help them grow and achieve leadership positions. She also drove the Aviation Crisis Support Training Programme, and coached many sales teams to success, both in UK and Europe.

Linda obtained her BA (Hons) in the UK and spent a year teaching in France which initiated her aspiration to help others learn and realise their talents.

Areas of expertise include:

•  Executive coaching
•  Leadership development
•  Business coaching
•  Career coaching and job progression
•  Cross culture transitioning
•  Personal effectiveness

Born and brought up in Hong Kong, Linda has travelled extensively and has lived in Australia, France, Spain, the UK and the US. This cultural diversity afforded her the fortunate foundation to build rapport and trust with people from varied backgrounds.

Linda enjoys swimming, hiking, dragon boating, piano and spending time with her husband and 2 young children. She is a volunteer swimming coach with Splash Foundation, coaches Youth Rugby and volunteers with charity Mind HK.


Her coaching perspective is one of deep listening, challenge, support and belief in her clients. One of her key focuses is to help clients become self-aware, reflect, become curious, and to achieve sustainable transformation.

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