Siru Heino

Siru Heino
First Name
Last Name
Area of Coaching Specialty
Hong Kong
Coach Profile

Siru is a commercially experienced and culturally astute professional coach and leadership development facilitator, who is passionate about promoting positive change in people, whether individuals or teams.

Prior to transitioning to leadership development, Siru was an accomplished marketing and branding executive in the coffee industry. As Head of Branding, she led multi-cultural teams across Finland, the Baltic Countries and Russia.

Siru was born and raised in Finland, studied in the UK and has lived in Hong Kong since 2008. She holds an MBA and is an International Coach Federation accredited professional coach (PCC). She is dedicated to life-long learning and regularly practices yoga and golf for physical, mental and spiritual renewal.

She brings together professional and business experience, as well as her own transformation from a business executive to an executive coach to advance greater individual and organizational awareness, effectiveness and performance.  Siru has coaching experience straddling diverse industries including supply chain, fashion, entertainment, higher education, oil and gas and FMCG in Asia, Europe and USA.

Her objective as a thinking partner is to facilitate – at times challenge-  practical and sustainable change by holding a space for deeper exploration, awareness and clarity. She considers people holistically and works with executives to enhance their authentic leadership style which enables them to work with greater impact. Understanding of different personality styles, neuro-leadership and mindfulness are embedded into her way of working.

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